links on content pages

How does links help your site to rank in search engines.Who tried automatic link exchange on static pages?Seems this is a new way of linking

OOoh! Wonderful! How exciting! Why not just make the Meta-Tag have hundreds of words in it?

You'd a thunk that the owner of such a big, popular, long-running Forum would have done this? WhoopS! He hasn't.

1. Get a life.
2. Stop Advertising, you're no good.
3. Destroy your internet connection.

kk thnx byee!