One of the things that drives me ever onward with EVE is that your actions have consequences. That with great potential profits come great risks. This week I lost half a billion ISK in assets that I put out in "no police" space with the hope of making profit; a group of people much bigger than my own came through and hit everything in the region, effectively bullying everyone else out. It sucks because that was about 1/4 of everything I have, but I'm not complaining because that's just how the game is and I love it.