February 04, 2003 - Datel Electronics, LTD, the leader developer and publisher of game enhancement products for all gaming formats, and Intec, Inc., a leading manufacturer of video game accessories, announced today that they have formed a strategic sales and marketing partnership.
The agreement allows Intec, Inc. to include specialized Action Replay sampler disks that contain select cheat codes, game saves and other unique content in with their broad line of gaming peripherals and value added bundles. Additionally, Intec will have rights to distribute Datel's Action Replay product line to a select number of retailers and distributors throughout the United States, Canada and Mexico.
"The decision to publish our own line of game enhancement products affords Datel the opportunity to form strategic partnerships that will most effectively establish brand identity and increase market penetration," says Ken Tarolla, Datel Design's Senior Vice President. "Intec shares our vision and commitment to provide the product breadth and innovation necessary to compliment the power of today's videogame technology."
Datel's product line includes the much anticipated Action Replay for GameCube®, as well as a full line of Action Replay branded game enhancers and peripherals for PlayStation®2, X-box®, PSone® and GameBoy® Advance.
"We are extremely excited about this great opportunity to partner with a company that has been the dominant force in the technology of video game software enhancement as well as unique gaming peripherals," states Kevin Resnick, Intec's Sr. Vice President of Sales. "Our accessories reach tens of thousands of gamers and now we can offer them even more value and enjoyment by including the highly sought after content that Datel and Action Replay offers."
The agreement goes into effect immediately and Intec plans to be shipping Action Replay products to its customer base in February.
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