Joe the Plumber, if you're referring to the actual one, is a fraud. He's gotten tons of attention. If you're using that name as an allegory, a lot of unknown people become media sensations when murder and/or children are involved. Look at that skanky ho who killed her kid. She's pretty famous now. Your grandmother was one of many hundreds of thousands that died that year. Not every death can be covered on syndicated news networks, only the ones that are out of the ordinary and which they believe will increase their ratings.