There's still 6 months or so until the PS3 is released. Which means there's 6 months to find the money to pay for it. I've been saving up for over a year now, knowing that the PS3 would be expensive (everyone knew it would be expensive), and I'm getting a Summer job.

Slightly harder for the 30 y/o's who want to buy it, but if they give up one thing for six months, they should be able to find the money - most of them probably smoke. They can save however much a month by not smoking, and it helps in the long run.

Sony's new advertising slogan - Playstation 3: Helping people to give up Smoking.