I really liked the Bud Light one, where they were in the airplane, about to go sky diving..

Guy 1: I can't do it!
Guy 2: C'mon! Yes you can!
Guy 1: No I can't!
Guy 2: Not even for a Bud Light?
[Throws a case of Bud Light out of the airplane]

[The Pilot jumps out of the plane, going for the bud light]

Guy 2: Uh oh, im out of here.