More or less. The theory stays the same, its just the name and gender that are different. Take The telemarketer theory #8. The message might be:

Godd Afternoon Mr. Bluecube. My name is Judy and I work for ___________ Rug Cleaning Company.

The above is to do with the surname.

Or #4.

Good afternoon Mr. Bluecube. My name is Judy and I work for ____________ Company.

If you chose male then the telemarketer's name would be Judy, if you chose female then their name would be Joe. It's just to make it more personal etc.