no your thinking the 9700 is expensive... the 9700 is priced to compete with geforceTI cards and the 9000 is priced to compete with geforceMX cards. and the 9000pro has a few things like pixel shaders that the MX card does not... you know how much better morrowind looks with pixel shading? look at a screenshot of the water with an MX and then with a 9000